LOCAL SEO

TIRED OF SEEING THE COMPETITION ABOVE YOU IN SEARCH?

As more businesses recognise the importance of local SEO, it's crucial to invest in this strategy if you want to outrank your competition.

By optimising your website for local search, you can ensure you are not missing out on potential customers who are actively looking for products or services in your area.

WHY DO I NEED LOCAL SEO?

Local SEO is like giving your business a spotlight on the internet, specifically for people in your area. Imagine when you search on Google for, say, a nearby takeaway, or a dog trainer; businesses that use Local SEO are the ones that pop up at the top of the list. So, it's a way for your business to stand out and say, "Hiya, we're right here in your area!" making it easier for your customers to find you.

REACH MORE PEOPLE.

Local SEO helps businesses pop up in Google searches more easily for people living close by. This matters a lot since 81% of searchers use Google to check out local businesses like yours. By improving how you appear in local Google searches, your business can draw in more people interested in your products or services.

BE SEEN ONLINE.

Local SEO activities, like citation and link building, essentially involve adding your business’s name and address to various websites and creating links to your business’s website, making it easier for new customers to find you on Google. This is especially important as more people rely on search engines to find local businesses and services. 

DRIVE MORE CONVERSIONS.

Even if a potential customer finds you, how many of those leads are actually converting to sales? Local SEO can help drive more conversions by attracting relevant, local traffic. For example, 76% of people end up visiting a physical store within 24 hours after a local search. By appearing in local search results, businesses can capture the attention of potential customers who are ready to make a purchase.

TARGETED WEB TRAFFIC.

Local SEO helps businesses attract targeted web traffic, AKA, people online who are actually interested in buying your product or service. This can help businesses weed out irrelevant traffic and focus on attracting potential customers who are ready to engage and take action, rather than anyone just browsing the internet.

MORE IN-STORE FOOT TRAFFIC.

Does your business have a physical location? Improving the visibility of your website through local SEO can bring more foot traffic to your bricks-and-mortar locations. This is supported by the fact that Google Maps searches for "shopping near me" have grown globally by more than 100% year over year.

 FAQs

  • Local SEO is about refining your search engine optimisation tactics so that your business appears specifically in local searches, attracting local customers. It focuses on improving not only your website but also your Google My Business listing and other off-site (away from your website) features to ensure you nail those top spots in relevant local search results.

  • Businesses with a brick-and-mortar location that is open to the public can benefit from Local SEO. This includes healthcare providers, law firms, educational institutions, retail businesses, restaurants, hotels, home services, personal services, and entertainment services. In addition, if your business offers a service that only covers local areas (such as a Florist in the West Midlands) you would also benefit from a targeted Local SEO campaign.

  • For your business to rank high in local searches, it matters how close you are to the person searching, how well your business shows up in regular Google searches, and how much your business matches what the person is looking for. Basically, be nearby, be noticeable, and be relevant.

  • Claiming and tuning up your Google My Business listing is one of the fastest and easiest ways to start showing up in local search results on Google. GMB connects businesses directly with their customers, whether they're searching on Google Search or Maps.

LET’S CHAT.

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