TECHNICAL SEO

GOT YOURSELF A SHINY NEW WEBSITE BUT NOT SEEING IT IN GOOGLE AS YOU’D LIKE?

Imagine your website like a big library. Now, if you popped into your local library and all the books were a jumbled mess, you’d walk out, right? Google feels the same about websites. If it can't find and understand everything easily (like where your homepage is, or how quick a page loads), it’s going to struggle to show it to people searching.

This is where we step in with Technical SEO. Think of it as the unsung hero that swoops in to organise that library (AKA your website) neatly. It makes sure that the webpage addresses make sense, pages load like lightning, and that Google can suss out the structure of your site without breaking a sweat. 

WHY DO I NEED TECHNICAL SEO?

Technical SEO is like giving Google a super-detailed map and a turbocharged scooter to find and display your website smoothly and efficiently, showcasing your business to all those potential customers out there who are searching for what you sell.

IMPROVED USER EXPERIENCE.

Technical SEO helps improve your website's user experience (UX). Have you ever loaded up a webpage on your phone or laptop and it has just taken forever to load? Frustrating, annoying, and eventually you just click off it, don’t you? A website that's easy to use, loads quickly, and is accessible on all devices is more likely to attract and retain visitors, which can positively impact your search engine rankings and overall sales success.

INCREASED WEB TRAFFIC.

Technical SEO can significantly increase your website traffic. When your website ranks higher in search engine results pages, it's more likely to be seen by users who are searching for keywords related to your business. This increased visibility can drive more of the right traffic to your site and ultimately lead to more sales.

ENHANCED SECURITY.

Technical SEO also involves improving the security of your website. This can protect your site from unexpected cyber threats and enhance your brand's reputation.

BETTER SEARCH RANKINGS.

Technical SEO allows search engines like Google to know that you have a website of high value - not just any old rubbish. This can prompt the search engines to rank you higher, as they primarily want to present searchers with the best possible results for their chosen keywords.

WIDER REACH & ENGAGEMENT.

Technical SEO helps websites become more visible by giving them a chance to rank high on search engine results. This visibility can bring you new leads that can turn into new customers and business opportunities. We’re all about turning that website of yours into a sales machine!

ELIMINATING CONTENT WEAKNESSES.

Technical SEO makes sure there are no issues or problems on your website that stop search engines like Google from easily finding and understanding the content on it. This is important, because if search engines understand your site well, it can appear higher in search results when someone looks for something related to what's on your site.

IT MAKES SENSE.

Technical SEO is a critical aspect of any successful digital marketing strategy. It not only helps improve your website's visibility and ranking on search engines but also enhances the user experience, website security, and overall website performance. So, in simple terms, Technical SEO makes everything neat, tidy, and speedy so Google and other search engines reward you with better visibility.

 FAQs

  • Alright, let's make this super easy: Think of your website like a car. On-Page SEO is like the outer beauty: shiny paint, comfy seats, a roaring engine - it's everything people see and enjoy directly. It's all about making your webpages look good and have useful stuff (like text, pictures, etc.) with the right keywords so Google knows what’s up and shows your site to people who are searching for your product or service.

    Now, Technical SEO is the under-the-bonnet magic. It's all the things you don't see but are super important for the car (website) to run smoothly: like the engine, gears, and oil. Technical SEO makes sure everything technical (like how fast your website loads and how it's built) is in top shape so search engines can easily find, understand, and show it to people searching online.

    Though they seem different, On-Page and Technical SEO work together to make your website perfect both inside and out, ensuring people and search engines love it. In simple terms: great content + smooth, technical running = a super website that Google will happily show to everyone searching for what you've got.

  • A Technical SEO Audit is like a health check-up, but for your website. The main aim is to make sure Google and other search engines can easily take a good look around your website, understand it, and show it to people when they search online.

    Let’s break down a few key things an audit checks:

    1. Can Search Engines See My Site? This is all about making sure nothing is blocking Google’s bots from looking at your site and understanding what’s on your pages (like broken links or wrong settings).

    2. How Fast Is My Site? Speed is key! If your website is slow, people leave. The audit checks for stuff that can slow it down, like big images or extra code.

    3. Is It Mobile-Friendly? Since loads of us use our phones to browse online, your site needs to work well and look good on mobile devices.

    4. Is My Site Tidy? Like a well-organised room, your website needs a clear structure (with easy navigation and clean URLs) so it's easy for Google and visitors to find their way around.

    5. Is It Secure? Checking that your site is safe for users (like using HTTPS) is crucial, as this also affects how much trust Google places in it.

    Doing these regular check-ups helps find and fix any issues, ensuring your website is in top shape to be shown in Google’s search results, attract more visitors, and perform brilliantly in your SEO efforts.

LET’S CHAT.

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